Private investment firm Otro Capital is exploring a potential sale of its 24% stake in the Alpine Formula One team, according to Sports Business Journal (SBJ). While discussions are still in the early stages, the move reflects continued investor interest in Formula One’s surging commercial value.
Otro Capital’s original investment in June 2023 valued Alpine at about US$900 million. That valuation now looks modest compared to peers, with Aston Martin recently valued at roughly US$3.3 billion in its latest stake sale and Racing Bulls reportedly turning down a US$2.3 billion buyout offer. Otro’s stake in Alpine also includes a consortium of high-profile athlete investors such as Rory McIlroy, Anthony Joshua, and Trent Alexander-Arnold.
Under the terms of the existing agreement, Renault Group retains the right of first offer should Otro decide to divest its shares. Renault’s chief executive, François Provost, has reaffirmed the automaker’s long-term commitment to Formula One through the Alpine brand, emphasizing a focus on growing its U.S. presence.
At the recent United States Grand Prix, Alpine’s team boss Flavio Briatore said the team’s commercial strategy remains heavily centered on the American market, even as Renault delays plans to sell Alpine-branded cars in the U.S. due to tariff concerns. Earlier this year, Alpine also restructured its U.S. operations, signaling a push to strengthen its business and sponsorship footprint in the region.
Source: SportsPro
