Novacap, a private equity firm with over $10 billion in AUM, is set to acquire digital ad verification company Integral Ad Science (IAS) in a $1.9 billion all-cash deal. Shareholders will receive $10.30 per share, a 22% premium to the prior close, with IAS stock jumping nearly 20% on the news. The deal reflects growing PE interest in software and AI-driven businesses, following similar acquisitions by Thoma Bravo. IAS, which provides ad verification, fraud detection, and optimization services, will go private once the transaction closes later this year.
Source: Reuters