The Big Ten is weighing a private capital deal that could inject at least $2 billion into the conference and its 18 member schools, according to ESPN sources. The plan, which has been under discussion for months, would extend the league’s grant of rights to 2046, ensuring long-term stability while fending off attempts to form competing “super leagues.”
Under the proposed structure, a new commercial arm—tentatively called Big Ten Enterprises—would centralize revenue streams such as media rights, sponsorships, and other business opportunities. In exchange for their investment, private capital partners would receive annual payouts proportional to their stake, though without voting rights or board seats.
The model envisions 20 equity shares divided among the 18 schools, the league itself, and one outside investor. The design avoids ceding control over core conference functions like scheduling, officiating, and championships—areas school presidents have been unwilling to compromise.
While most schools support the plan, top brands like Ohio State and Michigan are still engaged in internal talks. A league-wide vote is expected in the coming weeks. If approved, schools would receive upfront cash payments, potentially nine figures each, with amounts tiered based on factors such as budgets and brand value.
Commissioner Tony Petitti is leading the effort, arguing that the Big Ten has been “underselling its strength” and needs to better leverage its collective scale. Athletic directors have pointed to examples such as jersey patch sponsorships, noting that pooled rights could command significantly higher value when marketed collectively.
A spokesperson said the league’s goal is to “modernize operations and ensure financial stability” while expanding opportunities for student-athletes.
Source: ESPN
